SMS vs Email Marketing.

SMS vs Email Marketing.

by admin April 02, 2021

Email and SMS are powerful communication tools that can be used to build relationships with your customers and drive conversions.

Email marketing is very cost-effective and customizable. On the other hand, SMS marketing can grab your audience’s attention and can get in touch with them instantly.

SMS vs Email Statistics.

● Volume: 74 Trillion emails are sent each year whereas 8 Trillion texts are sent each year.

● Open Rates: Email open rates are 20% whereas SMS open rates are 98%.

● Response Rates: Email response rates are 6% whereas SMS response rates are 45%.

● Response Time: It takes the average person 90 minutes to respond to an email versus 90 seconds to respond to a text message.

Email works better when used to get across detailed information: from promotions to subscriptions to product updates. 

SMS marketing is best for short, important, and time-sensitive communications.

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