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Online to Offline Marketing

O2O Online to Offline Marketing

Online to Offline commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online to offline commerce, or O2O, identify customers in the online space through emails, social media, apps, etc. and draw in that target audience to offline stores.

What Is The O2O Marketing Strategy?

This business model involves retailers that go all out with their offline and online strategies to capture their audiences.

Online marketing and advertising methods propel retailers to find potential customers online, increase their awareness about the product or services, and draw them to make purchases offline in brick and mortar stores.

How Can You Implement O2O Marketing In Your Business Strategy?

It’s All In The Data And Analytics + Marketing Automation.

An O2O strategy is mostly about data. To effectively bring online shoppers to offline retailers, you have to use analytics effectively. The better you understand your buyers, the more useful the data you can collect and it will be easy to sell to them in the future. With more refined data, you can bring about a seamless and improved buyer’s journey. This, in turn, will make a stronger impression of the brand of your product and services

  • Mobilization Mobile is one of the fastest scaling technologies to date. With the convenience of mobile in everyone’s hands, many retailers and brands can attract more in-store targeted shoppers with creative location-based marketing campaigns.
  • Personalization Your brand needs to know when your customer craves your attention and when it doesn’t. In order to leave a lasting impression that converts them into offline buyers, you need to personalize their experience.
  • Coupons & Special Offers redeemable offline Publish coupons redeemable at the store on your website and Facebook pages, you can promote your offers online and drive customers to your retail locations for redemption or order pickup.
  • Online or Offline Payment Options Enable order online and pay offline payment options, or offer to pay online and pickup in-store scenario, or request deposit online and collect the rest at the location. Giving customers flexible payment methods and split payment options is the payment standard today.

Example solutions O2O marketing

ONLINE COUPONS & VOUCHERS

Provide incentives for shoppers to enter a retail store and publish and promote coupons online, on your website and social networks. You can add coupons to any online or mobile digital marketing communication channel.

BEACON

Provide incentives for shoppers to enter a retail store and send targeted proximity advertisements & promotions in your retail store. Personalize and target your shopper’s in-store needs in unique and delightful ways using a beacon marketing channel.

WIFI

Add a Coupon URL to your wifi network’s router. If visitors connect, they’re first redirected to the Digital Coupon.

NFC

Convenient to redirect people to a specific web page. A Digital Coupon or Voucher for example. Commonly used at physical locations but also in traditional print communication.

Digital Campaign Types

Coupons

Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.

Vouchers & Gift Cards

Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.

Loyalty  & Rewards Card

Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.

Coupon Directory

Collect all your Digital Coupons, Vouchers and Loyalty Cards in one digital catalog. Easy to add or delete deals.

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