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Proximity Marketing

Proximity Marketing

To complement the physical experience at the venue, many merchants use digital experiences to spice up things.

Geo-fencing. Beacons, NFCWifi marketing, and Mobile Marketing Kiosks are cost-effectiveuser-friendly, and tempting ways to interact with your visitors.

The visitor remains in charge of whether he participates or not.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

 

Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.

The location of a device may be determined by:

  • A cellular phone being in a particular cell
  • A Bluetooth- or Wi-Fi-enabled device being within range of a transmitter.
  • An Internet-enabled device with GPS enabling it to request localized content from Internet servers.
  • A NFC enabled phone can read an RFID chip on a product or media and launch localized content from internet servers.

Communications may be further targeted to specific groups within a given location.

Our Tools for Smart Store Marketing – Proximity Marketing

End-to-end proximity marketing solution with beacons

Reach out to consumers nearby with contextually relevant beacon notifications.

 

Proximity marketing refers to communicating with customers at the right place, the right time, and with highly relevant and personalized messages, on their smartphones – be it greeting at the entry points, special offers in the store aisles, or getting feedback on a new product.

Legacy advertisements on television, billboards, radio and flyers could be appealing, but they lack the impulsive drive to avail an offer or try a new product. However, digital technology, such as beacons, has bridged this gap between offline and online.

Tap to learn 

One of the most obvious yet powerful use-cases of NFC is tap-to-learn about a product.

NFC-tags & Beacons

Attach digital campaigns to your store’s NFC stickers, and drive in-store traffic with beacons.

Gamification

Add gamification to your marketing efforts by implementing Gamified Coupons.

Data Analysis

Monitor and analyze your customer’s activity through our easy-to-use, web-based dashboard.

Get started in 1 Day

With pre-configured beacons and NFC tags, getting started takes almost no time at all.

Promotion software

Create, distribute and validate your digital campaigns.

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Example solutions Proximity Marketing

BEACON

Provide incentives for shoppers to enter a retail store and send targeted proximity advertisements & promotions in your retail store. Personalize and target your shopper’s in-store needs in unique and delightful ways using a beacon marketing channel.

WIFI

Add a Coupon URL to your wifi network’s router. If visitors connect, they’re first redirected to the Digital Coupon.

Send Proximity Marketing Campaigns

End-consumers receive beacon marketing campaigns on Native Mobile App ( iOS & Android ), or mobile wallet stored card / coupon when they are in proximity to the beacon.

NFC

Convenient to redirect people to a specific web page. A Digital Coupon or Voucher for example. Commonly used at physical locations but also in traditional print communication.

Digital Campaign Types

Coupons

Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.

Vouchers & Gift Cards

Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.

Loyalty  & Rewards Card

Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.

Coupon Directory

Collect all your Digital Coupons, Vouchers and Loyalty Cards in one digital catalog. Easy to add or delete deals.

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