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Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product, or service onto prospects in the hope of lead generation or customers.
In terms of digital marketing, this means using a combination of marketing channels – most commonly content marketing, coupons, loyalty and referral programs, and social media – in creative ways to attract people’s attention. The aim of a successful inbound marketing campaign is to increase reach and drive quality traffic, engagement, and conversions using ‘earned’ and ‘owned’ media.
The clue to understanding the differences between inbound and outbound marketing is in the name. Inbound marketing focuses on drawing potential customers in, while outbound marketing is about outwardly pushing a business’s offering. Inbound marketing is about earning attention, while outbound typically involves buying it.
Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.
Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.
Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.