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Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.
Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls, SMS and email messages.
Outbound marketing is generally harder to track and less profitable than inbound marketing, yet ironically, businesses still spend as much as 90% of their marketing budgets on outbound marketing.
Companies looking to improve their sales and return on marketing spend would be well advised to re-allocate an increasing percentage of their marketing budget on inbound marketing techniques.
Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.
Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.
Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.